Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features high quality, awarded cannabis products in America. With dozens of locations nationwide, Sunnyside dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams support the needs of colleagues, consumers, customers, and communities. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures equal opportunity to work in and own businesses in cannabis. At Cresco Labs, we aim to lead the nation’s cannabis industry with focus on quality, consistency, and integrity. If you’re interested in joining our mission, click the below links to join our team today! MISSION STATEMENT At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with integrity, adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with professionalism and precision in each new market. JOB SUMMARY We are seeking a highly organized and detail‑oriented Associate Manager of Marketing Operations to support marketing processes, asset management, and field team enablement. This role maintains marketing tools and databases, adapts materials for state-specific compliance, and assists with eCommerce updates. The Associate Manager will coordinate vendor relationships, facilitate asset distribution, and support new marketing initiatives. The ideal candidate is proactive, thrives in a fast-paced environment, and has strong communication and organizational skills to ensure seamless collaboration across teams. CORE JOB DUTIES Maintain and update creative asset database for field teams. Adapt marketing materials to align with state-specific compliance and regulatory requirements. Collaborate with Retail teams to develop brand-led creative briefs and ensure localized relevance. Manage product listings, execute content updates, and support brand teams in maintaining accurate menu presence. Ensure field teams have the necessary marketing assets and tools for execution via monthly distribution. Maintain and update the marketing tool order portal for seamless access to materials. Support partner relationships by assisting with asset distribution and timely delivery of materials. Assist in the execution of new marketing operations initiatives, promotional campaigns, and system improvements. REQUIRED EXPERIENCE, EDUCATION AND SKILLS Bachelor’s degree required. 2+ years of experience in marketing operations, field marketing, or related field. Experience in a highly regulated industry (e.g., cannabis, alcohol, pharmaceuticals) is a plus. Familiarity with managing marketing assets, vendor coordination, or field marketing support. Hands-on experience with marketing tools, asset management systems, or eCommerce platforms preferred. Experience collaborating with cross-functional teams to execute marketing initiatives. Strong organizational skills with attention to detail and ability to manage multiple tasks. Ability to adapt marketing materials for compliance and regional needs. Proficiency in digital asset management systems and eCommerce tools. Strong communication and collaboration skills to support internal teams and external partners. Problem-solving mindset with the ability to improve processes and support marketing initiatives. Ownership and accountability in work. Ability to work in a fast-paced, evolving environment while maintaining attention to detail. Genuine interest in and passion for the cannabis industry. BENEFITS Cresco Labs offers a robust benefits package including major medical, dental and vision insurance, a 401(K) match, FSA/HSA programs, LTD/STD, life insurance and AD&D. Paid holidays and paid time off, annual discretionary bonuses, stock options, and participation in our employee discount program may be available. Benefits eligibility for permanent positions may vary by role, location, or position. Compensation is listed as a current estimated range and final offer details may reflect location, market data, skills, experience, and other factors. Questions about compensation can be discussed with your recruiter during the interview process. Pay Range
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